Business Systems Engineering

Your operations,
replaced by systems.

Esthrema designs, builds, and deploys automation infrastructure that eliminates manual execution — across CRM, communications, revenue, and AI workflows. No existing systems required. We build from zero.

12 businesses automated  ·  40,000+ manual hours eliminated  ·  live in 14 days
12+
Client systems deployed
40k+
Manual hours automated
14d
Average deploy timeline
6
Tool categories integrated
No automation yet? That's exactly where we start.
We've built from zero for law firms, clinics, agencies, and coaching businesses.
Build Your First System

Five system layers. One operating infrastructure.

Every engagement delivers real, working systems — not decks, not strategies. Below is exactly what Esthrema builds inside your business.

Esthrema CRM — Lead Pipeline
CRM Pipeline System
New Lead (8)
Harrington IP Law
Web form · 2h ago
$4,500
Nexus Consulting
Referral · 5h ago
$3,200
Summit Realty
Cold outreach · 1d ago
$6,000
Contacted (5)
Alvarez & Rios LLC
Called · 1d ago
$8,000
Orbis Health
Email sent · 2d ago
$5,500
Qualified (3)
Meridian Legal
Proposal sent
$12,000
Vantara Group
Discovery done
$9,800
Closed (6)
Cortex Agency
Signed · 3d ago
$15,000
Parkview Medical
Signed · 1w ago
$11,200
WhatsApp Automation Flow
Lead Nurture Sequence
Email Sequence Builder
Post-Consultation Nurture · 7-Step
Operations Dashboard
Revenue & Ops KPIs — Live
$84k
Pipeline Value
↑ 34% vs last month
67%
Lead-to-Call Rate
↑ 29% after system
0h
Manual Follow-up
Was 18h/week
Leads automated per week
W1
W2
W3
W4
W5
W6
W7
W8
AI Routing & Classification Workflow
Inbound Lead Classifier — GPT-4 Integration
Inbound Lead
AI Classifier (GPT-4)
High intent (>80 score)
Medium intent (40–80)
Low intent (<40)
Instant call booking SMS
Email nurture sequence
Tag + archive — 30d re-check
// Model: gpt-4o
// Latency: ~1.2s avg
// Accuracy: 94% on test set
// Trigger: GHL webhook → Make → OpenAI
These are live systems. Not mockups.
Ready to see what this looks like inside your business?
Get Your Systems Blueprint Read the Case Studies

Every tool connected. One system in control.

Esthrema builds across the full automation stack — connecting your CRM, communication channels, AI layer, and payment infrastructure into a single operating system.

ESTHREMA System Core GoHighLevel CRM + Automation Make Workflow Automation WhatsApp API Business Messaging Zapier Integrations OpenAI AI Routing + Gen Stripe Payments + Billing Twilio SMS + Voice Gmail / SMTP Email Delivery

Real systems. Verified outcomes.

Four deployments across healthcare, legal, coaching, and B2B sales. All metrics captured at 30 days post-launch.

Immigration Law
Harrington & Voss LLP

Client intake and consultation pipeline for a 6-attorney immigration firm

Attorneys spending 4h/day manually following up with prospective clients via email and phone. No CRM. Consultation booking handled through a shared inbox. 55% of inbound leads never received a second touchpoint.

55%
More consultations booked
4h
Attorney time saved / day
8d
Build timeline
Esthrema CRM Intake Form Automation SMS + Email Follow-up Calendar Booking Lead Scoring
Healthcare
Vantara Health

Patient intake and appointment pipeline for a multi-location clinic

Manual intake via phone and paper forms across 3 locations. 2-day average response time. No automated follow-up for missed appointments or no-shows.

84%
Drop in manual intake
Booking conversion
6d
Build timeline
Booking Automation SMS Sequences No-show Recovery Multi-location CRM
B2B Sales
Cortex Agency

Full CRM and outbound pipeline for a sales agency scaling to $1M ARR

Zero CRM infrastructure. Sales team tracking leads in spreadsheets. No pipeline visibility. Founder manually reviewing every deal status in weekly calls.

91%
Pipeline coverage
2.4×
Sales velocity
9d
Deploy timeline
Pipeline Architecture Email Sequences Lead Scoring Reporting Dashboard
Coaching & Education
Meridian Coaching

Enrollment automation for a high-ticket coaching program at $3,000/client

Founder personally following up with every applicant. No nurture system. 40% of qualified leads going cold before a call was booked. WhatsApp handled manually.

67%
Lead-to-call rate
0h
Manual follow-up
11d
Build timeline
Application Funnel WhatsApp Automation Booking Integration AI Lead Scoring
Results like these start with a 60-minute conversation.
Walk us through your operations. We'll identify the three highest-leverage automation points — at no cost.
Book a Systems Audit Send Us a Message

Six modules. Deployed as a complete system or individually.

Each engagement delivers a documented, tested build — not a strategy doc, not a retainer with shifting scope. Defined input, defined output.

MOD.01

Business Process Automation

Map and automate high-frequency manual workflows. Every trigger, condition, and action built into a repeatable, documented system.

↗ 40–70% reduction in manual task volume
MOD.02

CRM Design & Deployment

Custom CRM architecture built to your sales pipeline — contact intake, lead scoring, deal stages, and full reporting. Live in 14 days.

↗ Full lead lifecycle visibility from day one
MOD.03

Funnel & Conversion Systems

End-to-end funnel builds — landing pages, booking flows, payment integration, and post-conversion sequences. Measured by cost-per-acquisition.

↗ Measurable CPA reduction within 30 days
MOD.04

Communication Pipelines

Automated multi-channel follow-up across WhatsApp, email, and SMS — triggered by behavior, not scheduled by a human.

↗ 3–5× lead response coverage, zero added headcount
MOD.05

Reporting & Analytics

Custom dashboards inside your CRM or BI layer. Surfaces the 6–8 metrics that actually drive decisions — nothing else.

↗ Real-time operational visibility for leadership
MOD.06

AI-Enhanced Workflows

Embed GPT-4 classification, routing, and generation into your automation stack. Reduces human decision load on repetitive judgment calls.

↗ 60%+ reduction in manual routing decisions

A five-stage deployment pipeline.

Every engagement runs the same sequence. No scope drift. No vague deliverables. Defined endpoints at every stage.

01

Systems Audit

Map your current tool stack, workflows, and operational gaps. Identify the highest-leverage automation with estimated time-to-value.

02

Architecture Design

Produce a documented system blueprint — data flows, trigger logic, tool integrations — before a single workflow is configured.

03

Implementation

Build and test all automation layers in a staged environment. Each module validated against defined acceptance criteria before deployment.

04

Optimization Loop

Post-launch monitoring, sequence A/B testing, and performance tuning across the first 30 days of live operation.

05

Handoff & Support

Full documentation, team training, and optional ongoing system management as your operations scale into new layers.

Deployed across six verticals.

Automation requirements vary by industry. Each vertical has specific use cases, compliance considerations, and revenue leverage points that Esthrema builds for directly.

⚖️

Legal & Law Firms

Client intake automation, consultation booking, conflict-check workflows, and case status communications — without adding support staff.

See law firm case study →
🏥

Healthcare & Clinics

Appointment booking pipelines, no-show recovery, patient follow-up sequences, and referral tracking — across single or multi-location practices.

🎓

Coaching & Education

Application funnels, enrollment nurture, WhatsApp onboarding, and payment automation for high-ticket programs and cohort-based offers.

🏢

Professional Services

Lead qualification, proposal follow-up, retainer billing, and client communication pipelines for consultancies, agencies, and advisory firms.

🏡

Real Estate

Inbound lead response, property inquiry routing, showing reminders, and post-viewing nurture sequences built on GHL and WhatsApp.

📦

E-commerce & DTC

Post-purchase flows, LTV optimization sequences, AI-powered support routing, and reorder triggers — reducing manual support cost by 40–60%.

A specialist team that engineers systems, not workarounds.

Esthrema operates at the intersection of systems architecture and business automation. Our specialists design before they configure, document before they build, and measure everything after deployment. That discipline is the difference between automation that holds at scale and automation that breaks under load.

We take on a maximum of 4 client engagements per month — a structural constraint that protects delivery quality across every active project.

What Our Team Brings
Systems architects — workflow design, data flow mapping, integration logic
CRM specialists — pipeline architecture, lead scoring, full-stack configuration
Automation engineers — Make, Zapier, WhatsApp Business API, OpenAI
12+ systems deployed across US, EU, and African markets
Remote-first delivery — fully async, any timezone

Architecture Before Configuration

Every system is mapped in writing before a single workflow is built. Logic is documented, reviewed, and signed off before tools are touched.

Defined Outputs, Not Open Hours

Every engagement is scoped to deliverables with acceptance criteria — not billed by the hour with open-ended timelines and shifting scope.

Full Documentation on Every Build

Every system ships with complete operational documentation. Your team can maintain, expand, or hand it off — no dependency on us required.

4 Engagements Per Month. No Exceptions.

Selective intake is how we protect output quality. Every active client gets full team attention — not a slot in a backlog.

Get Started

Start with a blueprint.
Not a sales call.

Tell us how your business currently runs. We map the gaps, identify the three highest-leverage automation opportunities, and give you a deployment estimate — whether you have existing systems or none at all.

4 client slots per month
48-hour response guaranteed
No retainer to begin
US & EU market experience
Remote delivery — any timezone